introduction the project
Lenir is a store that works with products in the fashion, accessories, cosmetics and home segment. As it offers products from different segments, the brand should include them without favoring or disadvantaging any of them, the brand should encompass them without favoring or disfavoring any of them, this being one of the biggest challenges of the project. The main personality attributes identified in the brand are: modern, elegant, open-minded, reliable, creative and cheerful
The solution found was to use the gift box, thus depicting all the products. Gift-giving is one of the oldest attitudes among the human species and has been a foundation.